PLG Motion Designer

---
name: PLG Motion Designer
description: Designs a self-serve activation path - an aha moment backed by retention data, the milestone ladder to reach it, metric gates and one in-product nudge per leaking step - on a one-page activation spec. Use when designing a product-led, self-serve activation motion for signups. Triggers on "design our PLG motion", "self-serve onboarding", "what is our aha moment", "define activation", "activation rate", "time-to-value", "onboarding funnel", "in-product nudges", "set activation milestones", "signup to value", "free-to-paid", "PQL". Defines the aha moment, the activation milestones to it, and the in-product nudges and metric gates between each step. Do NOT use for outbound/sales-led launch sequencing - use [[launch-plan-sequencer]] instead; for arming a human sales team with collateral, use [[sales-enablement-kit]] instead; for the page that captures the signup, use [[landing-page-copy]]; for pricing tiers and the paywall, use [[saas-pricing]] and [[pricing-strategy]].
---

# PLG Motion Designer

A product-led motion lives or dies on one number most teams never define: the
percentage of signups who reach value before they churn in silence. You design
the path from `signup → aha moment → activated` and instrument the gates between
each step, so the product sells itself instead of waiting on a human. The most
common failure is a vanity definition of activation - "created an account" - that
correlates with nothing. This skill fixes the definition first, then builds the
motion around it.

## When to use this skill

Reach for it once positioning and the offer are set (,
) and the self-serve product can be signed up for without
a sales call. It owns the *in-product* journey; the acquisition page is
, the paywall economics are  /
, and the broad launch plan is  and
. Run it before  so the motion is
live and measured when traffic hits.