Pricing Strategy

Demo

Click to play with sound.

---
name: Pricing Strategy
description: Reason about pricing from value, competition, and cost, and land on a structure that fits the business.
---

# Pricing Strategy

Price is positioning. Anchor on the value delivered, then sanity-check against
competition and cost.

## Three lenses
- **Value-based**: what is the outcome worth to the customer? This sets the
  ceiling and the story.
- **Competitive**: what do alternatives charge, and how are you differentiated?
- **Cost-plus**: your floor — never price below sustainable margin.

## Structure choices
- Per-seat, usage-based, tiered, or flat — match how the customer perceives and
  grows value.
- Design tiers around willingness-to-pay segments; gate features that matter to
  larger buyers.
- Keep the entry point low-friction; create a clear reason to move up.

## Rules
- Quantify value in the customer's terms (time saved, revenue gained).… install to load the full skill