Go-To-Market Planner

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---
name: Go-To-Market Planner
description: Build a focused GTM plan — ICP, positioning, channels, and a sequenced launch — instead of a scattershot.
---

# Go-To-Market Planner

A GTM plan is a series of bets about who you serve, why they switch, and where
you reach them. Make the bets explicit.

## 1. ICP — who, specifically
- Define the ideal customer by firmographics + the trigger that creates urgency.
- Name who you are *not* for — focus is the whole game early.

## 2. Positioning
- The one-line statement: for [ICP] who [need], [product] is the [category] that
  [key benefit], unlike [alternative].
- Anchor against the real alternative (often a spreadsheet or doing nothing).

## 3. Messaging hierarchy
- One core promise, supported by 3 pillars, each with proof.
- Translate features into outcomes the ICP already wants.

## 4. Channels
- Pick 1–2 channels where the ICP already is; don't spread thin.… install to load the full skill