Build a sequenced go-to-market plan – beachhead ICP, positioning, one or two channels, and dated milestones – instead of a scattershot launch.
Build a sequenced go-to-market plan - beachhead ICP, positioning, one or two channels, and dated milestones - instead of a scattershot launch. Use when someone asks "how do I take this to market", "what's my GTM strategy", "which channel should I start with", "who should I sell to first", or is planning a new product or a new market entry. Do NOT use for the dated launch-week timeline and asset checklist - use launch-plan-sequencer instead; for Product Hunt copy and day-of tactics use product-hunt-launch; for deep persona research use icp-persona-builder.This is the skill's description: the text your AI reads to decide when the skill applies.
go-to-market-planner/SKILL.md
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name: Go-To-Market Planner
description: Build a sequenced go-to-market plan - beachhead ICP, positioning, one or two channels, and dated milestones - instead of a scattershot launch. Use when someone asks "how do I take this to market", "what's my GTM strategy", "which channel should I start with", "who should I sell to first", or is planning a new product or a new market entry. Do NOT use for the dated launch-week timeline and asset checklist - use launch-plan-sequencer instead; for Product Hunt copy and day-of tactics use product-hunt-launch; for deep persona research use icp-persona-builder.
---
# Go-To-Market Planner
A GTM plan is a series of explicit bets about who you serve, why they switch, and where you reach them. The costly mistake this skill prevents is the scattershot: five channels, three audiences, no milestone that would prove any bet wrong - which burns six months of runway learning nothing. Sequence beats simultaneity: concentrate force on one beachhead, win it, then expand.
## Operating procedure
Follow the order - each step inherits the previous one. A channel chosen before the ICP is a guess; a milestone set before the channel is a wish.
### Step 1: Gather inputs
Collect before planning; use the defaults and label guesses as guesses.
1. The product and the painful moment it removes (one sentence).
2. Any existing traction: users, revenue, waitlist, warm audience. Default: zero.
3. Founder advantages: audience, network, domain credibility, distribution access.
4. Runway and capacity: how many months and how many people can execute. Default: solo founder, 20 hours/week on GTM.
5. Price point and sales motion implied by it (self-serve under ~$100/month; sales-assisted above ~$5k/year).
### Step 2: Pick the beachhead ICP
… load the full skill through Skill MeClick to play with sound.