Turns a launch plan into an hour-by-hour launch-day runbook – one named owner per line, four war-room roles, assets frozen the day before, a 30-minute monitoring loop and pre-decided contingencies.
Turns a launch plan into an hour-by-hour launch-day runbook - one named owner per line, four war-room roles, assets frozen the day before, a 30-minute monitoring loop and pre-decided contingencies. Use when you are running an actual launch day in real time across channels. Triggers on "launch day runbook", "we launch tomorrow", "Product Hunt launch day plan", "hour by hour launch schedule", "who does what on launch day", "PH / Hacker News / Twitter / email sequencing", "launch day checklist", "our launch is going sideways", "contingency if we get rate-limited / Show HN flops / site goes down". Turns the plan into a minute-by-minute war room. Do NOT use when you are still picking the launch date, beats, or channel mix - use launch-plan-sequencer for the calendar first; this is the execution companion that runs the day it lands on.This is the skill's description: the text your AI reads to decide when the skill applies.
launch-day-runbook/SKILL.md
---
name: launch-day-runbook
description: Turns a launch plan into an hour-by-hour launch-day runbook - one named owner per line, four war-room roles, assets frozen the day before, a 30-minute monitoring loop and pre-decided contingencies. Use when you are running an actual launch day in real time across channels. Triggers on "launch day runbook", "we launch tomorrow", "Product Hunt launch day plan", "hour by hour launch schedule", "who does what on launch day", "PH / Hacker News / Twitter / email sequencing", "launch day checklist", "our launch is going sideways", "contingency if we get rate-limited / Show HN flops / site goes down". Turns the plan into a minute-by-minute war room. Do NOT use when you are still picking the launch date, beats, or channel mix - use [[launch-plan-sequencer]] for the calendar first; this is the execution companion that runs the day it lands on.
---
# Launch Day Runbook
A launch is won or lost in the first six hours, and almost every failure is
operational, not strategic: the email went out before the Product Hunt page was
live, nobody was awake when the ranking slipped, the founder spent the morning
rewriting copy instead of replying to commenters. This skill is the war-room
runbook - an hour-by-hour script with named owners, a monitoring loop, and
pre-decided contingencies - so launch day is execution, not improvisation.
This is the *execution* companion. The strategy is already set upstream:
[[launch-plan-sequencer]] owns the date and beat calendar, [[positioning-statement]]
and [[messaging-hierarchy]] own the words, owns what
happens after signup, and arms the team for the inbound
this creates. Do not re-litigate any of those today. Today you run the play.
## When to use this skill
Reach for it once the date is locked and you are within 48 hours of launch, and
keep it open *during* the day itself. If you are still choosing the date,
ordering the beats, or deciding which channels to fire, stop and useClick to play with sound.