Landing Page Copy

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---
name: Landing Page Copy
description: Write landing-page copy that leads with one promise and proves it down the page.
---

# Landing Page Copy

A landing page makes one promise and spends the rest of the page making it
believable. Clarity outsells cleverness.

## The hero
- **Headline**: the core promise in plain language — the outcome, not the
  feature. The reader should know what they get in 5 seconds.
- **Subhead**: who it's for and how it works, in one sentence.
- **CTA**: a verb + the value ("Start free", "Get the template"), not "Submit".

## The body, in order
1. **Problem** — name the pain in the reader's own words.
2. **Solution** — how you remove it, framed as outcomes.
3. **Proof** — testimonials, logos, numbers, screenshots.
4. **Objections** — answer the top 2–3 reasons they'd hesitate.
5. **Repeat CTA** — same action, now that they're convinced.

## Rules
- Write to one person, in second person ("you").… install to load the full skill