Browse skills

Writes a brand guidelines document - personality traits with is/is-not definitions, voice principles, a tone-by-context matrix, writing mechanics, a say-this-not-that word list, and visual usage rules - all made concrete with do/don't examples. Use when someone asks "write our brand guidelines", "document our voice and tone", "make a style guide the whole team can follow", or teams keep producing off-brand copy and design. Do NOT use for inventing the brand name itself - use brand-naming instead; for organizing messaging by audience and claim, use messaging-hierarchy.

Write LinkedIn posts built for the feed - a hook that survives the two-line truncation, scannable one-idea-per-line structure, a comment-bait close, and first-hour engagement moves. Use when someone asks "write a LinkedIn post about this", "punch up my LinkedIn hook", "why did my post get no reach", or "turn this win into a LinkedIn post". Do NOT use for Twitter/X threads - use tweet-thread-builder instead. Do NOT use for scheduling across a monthly calendar - use social-content-calendar instead.

Write landing-page copy section by section - hero, social proof, features-as-benefits, objections, CTA - leading with one promise and proving it down the page. Use when someone asks "write my landing page", "improve my hero headline", "what should the homepage say", "turn these features into benefits", or is shipping a new page for a launch or campaign. Do NOT use for testing and optimizing an existing page's conversion rate - use landing-page-cro instead; for the one-line claim itself use positioning-statement; for the full message ladder use messaging-hierarchy.

Write recurring email newsletters - subject lines that earn the open, preview text that extends them, a body structure readers finish, and cadence rules that keep the list healthy. Use when someone asks "write my newsletter", "give me subject line options", "why is my open rate dropping", "should I send weekly or monthly", or "help me structure this issue". Do NOT use for automated onboarding or behavior-triggered sequences - use email-drip-builder instead. Do NOT use for inbox placement and spam-folder problems - use email-deliverability instead.

Audit content for publish readiness with the 80-item CORE-EEAT benchmark - per-item Pass/Partial/Fail, dimension and GEO/SEO system scores, critical-trust veto checks, and a prioritized fix plan.

Write one platform-native caption from a topic and brand voice, with a front-loaded hook, native length, and a single earned CTA. Use when the user gives a topic (and optionally brand voice or a described image/video) and asks for an Instagram, LinkedIn, X/Twitter, or TikTok caption. Do NOT use when the user wants a dedicated standalone LinkedIn post - use linkedin-post-writer instead; or a multi-post X thread - use tweet-thread-builder instead; or to adapt one existing piece of content into versions for several channels - use cross-platform-reformatter instead.

Rewrite AI-sounding prose into natural, human writing - detect and fix em-dash overuse, the rule of three, AI vocabulary, vague attributions, negative parallelisms, and filler, while preserving meaning and matching voice.

Adapts English content for a target language and region - swapping idioms, setting the right formality register, replacing cultural references, converting dates, units, and currency - and delivers the localized text with a notes column explaining each adaptation and flagging what needs a native reviewer. Use when someone asks "localize this copy for the Japanese market", "adapt our marketing copy for the Mexican market", "make this translation sound native instead of literal", or a literal translation reads foreign, stiff, or risky. Do NOT use for auditing in-product UI text quality - use ux-writing-audit instead.

Turn one idea into a tight tweet thread - a hook that earns the click, one beat per post, and momentum to a single CTA. Use when someone asks "turn this into a thread", "write a thread about my launch", "why did my thread flop", or "give me hook options for this". Do NOT use for LinkedIn-format posts - use linkedin-post-writer instead. Do NOT use for adapting one finished piece across many platforms - use content-repurposing instead.

Write short, personalized B2B cold emails and follow-up copy - under 90 words, one ask, personalization in the first line - with good/bad contrast pairs to calibrate. Use when someone asks "write a cold email", "why is nobody replying to my outreach", "draft a follow-up sequence", "make this email shorter", or is starting founder-led outbound. Do NOT use for sending infrastructure, domains, SPF/DKIM/DMARC, warmup, or spam placement - use cold-email-deliverability instead; for multi-channel cadence architecture use outreach-sequence-designer; for building and verifying the list use prospect-list-builder.

Interactively builds a complete, copy-paste-ready Instagram post package - three hook variants using distinct patterns, a caption body, one clear CTA, a 15-20 hashtag set across reach tiers, alt text, and a visual direction with shot list or slide breakdown - through a one-question-at-a-time interview, optionally grounded in a trend-educator briefing. Use when someone says "write an Instagram post for my launch", "build the full post package for this reel", "put together a carousel with hooks and hashtags", or reaches the build stage after trend-educator. Do NOT use for finding what is trending - use instagram-trend-scout instead; for a single caption without the full package - use social-caption-writer; for planning a month of content - use social-content-calendar.

Writes retention-engineered long-form YouTube scripts on a hook/body/payoff architecture - a first-30-seconds hook that survives the retention cliff, a beat-sheet body with mini-hooks and bridges, timed pattern interrupts, and a payoff that over-delivers - with B-roll and editing cues marked inline. Use when someone says "script my next video", "my retention graph dies at the start", "tighten this draft", or "outline a video on X". Do NOT use for the 3-second opener of TikTok, Reels, or Shorts - use video-hook-writer instead; do NOT use for spoken voiceover synced to on-screen tutorial actions - use narration-script instead; do NOT use for a sales demo built on a buyer's discovery notes - use demo-script instead; do NOT use to design the thumbnail and title - use thumbnail-concept instead.