Browse skills

Writes a brand guidelines document - personality traits with is/is-not definitions, voice principles, a tone-by-context matrix, writing mechanics, a say-this-not-that word list, and visual usage rules - all made concrete with do/don't examples. Use when someone asks "write our brand guidelines", "document our voice and tone", "make a style guide the whole team can follow", or teams keep producing off-brand copy and design. Do NOT use for inventing the brand name itself - use brand-naming instead; for organizing messaging by audience and claim, use messaging-hierarchy.

Write LinkedIn posts built for the feed - a hook that survives the two-line truncation, scannable one-idea-per-line structure, a comment-bait close, and first-hour engagement moves. Use when someone asks "write a LinkedIn post about this", "punch up my LinkedIn hook", "why did my post get no reach", or "turn this win into a LinkedIn post". Do NOT use for Twitter/X threads - use tweet-thread-builder instead. Do NOT use for scheduling across a monthly calendar - use social-content-calendar instead.

Write landing-page copy section by section - hero, social proof, features-as-benefits, objections, CTA - leading with one promise and proving it down the page. Use when someone asks "write my landing page", "improve my hero headline", "what should the homepage say", "turn these features into benefits", or is shipping a new page for a launch or campaign. Do NOT use for testing and optimizing an existing page's conversion rate - use landing-page-cro instead; for the one-line claim itself use positioning-statement; for the full message ladder use messaging-hierarchy.

Write recurring email newsletters - subject lines that earn the open, preview text that extends them, a body structure readers finish, and cadence rules that keep the list healthy. Use when someone asks "write my newsletter", "give me subject line options", "why is my open rate dropping", "should I send weekly or monthly", or "help me structure this issue". Do NOT use for automated onboarding or behavior-triggered sequences - use email-drip-builder instead. Do NOT use for inbox placement and spam-folder problems - use email-deliverability instead.

Audit content for publish readiness with the 80-item CORE-EEAT benchmark - per-item Pass/Partial/Fail, dimension and GEO/SEO system scores, critical-trust veto checks, and a prioritized fix plan.

Turn one idea into a tight tweet thread - a hook that earns the click, one beat per post, and momentum to a single CTA. Use when someone asks "turn this into a thread", "write a thread about my launch", "why did my thread flop", or "give me hook options for this". Do NOT use for LinkedIn-format posts - use linkedin-post-writer instead. Do NOT use for adapting one finished piece across many platforms - use content-repurposing instead.

Write one platform-native caption from a topic and brand voice, with a front-loaded hook, native length, and a single earned CTA. Use when the user gives a topic (and optionally brand voice or a described image/video) and asks for an Instagram, LinkedIn, X/Twitter, or TikTok caption. Do NOT use when the user wants a dedicated standalone LinkedIn post - use linkedin-post-writer instead; or a multi-post X thread - use tweet-thread-builder instead; or to adapt one existing piece of content into versions for several channels - use cross-platform-reformatter instead.

Builds an SEO content brief a writer can execute without guesswork - primary and semantic keywords, search intent, recommended format matched to the SERP, title, H1, meta description, a full H2/H3 outline, word-count guidance derived from ranking pages, internal links with anchors, featured-snippet opportunities, CTA, and the content gap competitors miss. Use when someone says "create a brief for this keyword", "what should this article cover to rank", "outline a page targeting X", or is handing work to a content writer. Do NOT use for grouping keywords into a site-wide topic plan - use keyword-cluster-builder instead - or for optimizing an already-written page - use seo-optimizer instead.

Strip predictable AI tells from prose - filler openers, adverbs, binary contrasts, em dashes, vague declaratives, and pull-quotes - with a checklist and a 50-point scoring rubric for revision.

Write short-form video scripts for TikTok, Reels, and Shorts promoting affiliate products with hooks and CTAs.

Generate ranking listicle articles with product reviews, pricing, and affiliate CTAs for SEO.

Write engaging X/Twitter threads that build authority and incorporate affiliate product recommendations naturally.