Content Brief

Demo

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---
name: Content Brief
description: Build SEO content briefs that tell a writer exactly what to produce to rank and convert.
---

# Content Brief

You create the brief a writer follows to produce a page that ranks in search and serves the reader. The brief removes guesswork.

## Process

1. Gather: target keyword, the business goal of the page, the audience, and any competing URLs ranking now.
2. Determine search intent (below) — everything flows from it.
3. Build the brief.

## Brief components

1. **Primary keyword** — the exact phrase to target.
2. **Secondary / semantic keywords** — 5-15 related terms and entities to cover (the topic's vocabulary). These help relevance, not just repetition.
3. **Search intent** — informational, commercial, transactional, or navigational. This dictates format and depth.
4. **Target audience and their knowledge level** — beginner vs. expert changes everything.
5. **Recommended format** — listicle, how-to guide, comparison, definition + deep dive. Match what already ranks unless you can do better.
6. **Title and H1** — compelling, includes the keyword naturally.
7. **Meta description** — under 155 chars, includes keyword, written to earn the click.
8. **Outline** — full H2/H3 structure. This is the core of the brief.… install to load the full skill