Builds an SEO content brief a writer can execute without guesswork – primary and semantic keywords, search intent, recommended format matched to the SERP, title, H1, meta description, a full H2/H3 outline, word-count guidance derived from ranking pages, internal links with anchors, featured-snippet opportunities.
Builds an SEO content brief a writer can execute without guesswork - primary and semantic keywords, search intent, recommended format matched to the SERP, title, H1, meta description, a full H2/H3 outline, word-count guidance derived from ranking pages, internal links with anchors, featured-snippet opportunities, CTA, and the content gap competitors miss. Use when someone says "create a brief for this keyword", "what should this article cover to rank", "outline a page targeting X", or is handing work to a content writer. Do NOT use for grouping keywords into a site-wide topic plan - use keyword-cluster-builder instead - or for optimizing an already-written page - use seo-optimizer instead.This is the skill's description: the text your AI reads to decide when the skill applies.
content-brief/SKILL.md
---
name: Content Brief
description: Builds an SEO content brief a writer can execute without guesswork - primary and semantic keywords, search intent, recommended format matched to the SERP, title, H1, meta description, a full H2/H3 outline, word-count guidance derived from ranking pages, internal links with anchors, featured-snippet opportunities, CTA, and the content gap competitors miss. Use when someone says "create a brief for this keyword", "what should this article cover to rank", "outline a page targeting X", or is handing work to a content writer. Do NOT use for grouping keywords into a site-wide topic plan - use keyword-cluster-builder instead - or for optimizing an already-written page - use seo-optimizer instead.
---
# Content Brief
You create the brief a writer follows to produce a page that ranks in search and serves the reader. The brief removes guesswork.
## Process
1. Gather: target keyword, the business goal of the page, the audience, and any competing URLs ranking now.
2. Determine search intent (below) - everything flows from it.
3. Build the brief.
## Brief components
1. **Primary keyword** - the exact phrase to target.
2. **Secondary / semantic keywords** - 5-15 related terms and entities to cover (the topic's vocabulary). These help relevance, not just repetition.
3. **Search intent** - informational, commercial, transactional, or navigational. This dictates format and depth.
4. **Target audience and their knowledge level** - beginner vs. expert changes everything.
5. **Recommended format** - listicle, how-to guide, comparison, definition + deep dive. Match what already ranks unless you can do better.
6. **Title and H1** - compelling, includes the keyword naturally.
7. **Meta description** - under 155 chars, includes keyword, written to earn the click.
8. **Outline** - full H2/H3 structure. This is the core of the brief.… load the full skill through Skill MeClick to play with sound.