Turn one idea into a tight tweet thread - a hook that earns the click, one beat per post, and momentum to a single CTA. Use when someone asks "turn this into a thread", "write a thread about my launch", "why did my thread flop", or "give me hook options for this". Do NOT use for LinkedIn-format posts - use linkedin-post-writer instead. Do NOT use for adapting one finished piece across many platforms - use content-repurposing instead.
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name: Tweet Thread Builder
description: Turn one idea into a tight tweet thread - a hook that earns the click, one beat per post, and momentum to a single CTA. Use when someone asks "turn this into a thread", "write a thread about my launch", "why did my thread flop", or "give me hook options for this". Do NOT use for LinkedIn-format posts - use linkedin-post-writer instead. Do NOT use for adapting one finished piece across many platforms - use content-repurposing instead.
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# Tweet Thread Builder
Threads live or die on the first post: 90%+ of potential readers see only the hook, so a mediocre hook wastes every good post behind it. The costly mistake is spreading one thin idea across fifteen posts or burying the payoff behind "a thread 🧵" with no substance. Earn each scroll.
## Operating procedure
### Step 1: Gather inputs
1. The single idea or story - one sentence. If the user gives several, pick the one with the most concrete specifics (numbers, names, before/after); park the rest.
2. The payoff for the reader: what they know or can do after reading.
3. Proof material: numbers, screenshots, examples. A thread without at least two concrete specifics is an opinion, not a thread - send the user back for material.
4. The one CTA (default: follow; alternatives: a link, or "reply with your version").
Label any number the user estimates as an estimate.
### Step 2: Write the hook (post 1) - and an A/B pair
- Promise a specific payoff: a number, a transformation, a contrarian take.
- No preamble. The first line is the whole pitch. Keep the hook under 200 characters - dense hooks read as work.
- Proven patterns: "I did X for N days. Here's what happened." / "Everyone believes X. They're wrong." / "N lessons from [hard thing]:"… install to load the full skill