Write LinkedIn posts built for the feed - a hook that survives the two-line truncation, scannable one-idea-per-line structure, a comment-bait close, and first-hour engagement moves. Use when someone asks "write a LinkedIn post about this", "punch up my LinkedIn hook", "why did my post get no reach", or "turn this win into a LinkedIn post". Do NOT use for Twitter/X threads - use tweet-thread-builder instead. Do NOT use for scheduling across a monthly calendar - use social-content-calendar instead.
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name: LinkedIn Post Writer
description: Write LinkedIn posts built for the feed - a hook that survives the two-line truncation, scannable one-idea-per-line structure, a comment-bait close, and first-hour engagement moves. Use when someone asks "write a LinkedIn post about this", "punch up my LinkedIn hook", "why did my post get no reach", or "turn this win into a LinkedIn post". Do NOT use for Twitter/X threads - use tweet-thread-builder instead. Do NOT use for scheduling across a monthly calendar - use social-content-calendar instead.
---
# LinkedIn Post Writer
Write posts for how people actually read LinkedIn: on a phone, fast, in a crowded feed. The feed truncates after roughly two lines, so the costly mistake is spending effort on the body while line one fails to earn the "see more" click - and then abandoning the post at publish, when the first hour of engagement decides whether the algorithm shows it to anyone at all.
## Operating procedure
### Step 1: Gather inputs
1. The story or idea - one concrete moment, result, or claim. If the user offers a vague topic ("leadership"), push for a specific incident or number; specificity is the post.
2. The single takeaway a reader should leave with (one, not five).
3. Proof details: numbers, timeframes, names of situations (anonymized as needed). Label estimates as estimates.
4. The engagement goal: comments (default - comments drive reach hardest), profile visits, or a lead-magnet offer.
5. Whether the user can be online for 60 minutes after posting (this changes the close - see Step 5).
### Step 2: Write the hook (first 2 lines)
The opening must earn the "see more" click before truncation.
- Lead with tension, a number, a contrarian claim, or a concrete moment.
- No throat-clearing ("I've been thinking lately...").… install to load the full skill