Solo Founder Stack

Set or revise pricing for any product by triangulating value, competition, and cost floor into a recommended structure, price points, and a test plan. Use when someone asks "what should I charge", "how do I price my product", "are we priced too low", "should we go usage-based or flat", or is preparing a repricing or a new-product launch. Do NOT use for designing SaaS tier ladders, value metrics, and expansion packaging in detail - use saas-pricing instead; for gym front-end offers and guarantees use gym-pricing-and-guarantees; for checking whether the resulting price produces healthy CAC payback use unit-economics.

Compute CAC, contribution margin, LTV, LTV:CAC, and payback with honest definitions, a runnable calculator, and a verdict on whether each customer makes money. Use when someone asks "what's my CAC", "is my LTV:CAC healthy", "how long is my payback period", "can I afford to spend more on ads", or before scaling acquisition spend. Do NOT use for gym-specific front-end economics and Client-Financed Acquisition - use gym-money-model instead; for multi-year revenue projections and MRR bridges use revenue-modeling; for cohort-level retention and growth diagnosis use growth-accounting.

Build a sequenced go-to-market plan - beachhead ICP, positioning, one or two channels, and dated milestones - instead of a scattershot launch. Use when someone asks "how do I take this to market", "what's my GTM strategy", "which channel should I start with", "who should I sell to first", or is planning a new product or a new market entry. Do NOT use for the dated launch-week timeline and asset checklist - use launch-plan-sequencer instead; for Product Hunt copy and day-of tactics use product-hunt-launch; for deep persona research use icp-persona-builder.

Write landing-page copy section by section - hero, social proof, features-as-benefits, objections, CTA - leading with one promise and proving it down the page. Use when someone asks "write my landing page", "improve my hero headline", "what should the homepage say", "turn these features into benefits", or is shipping a new page for a launch or campaign. Do NOT use for testing and optimizing an existing page's conversion rate - use landing-page-cro instead; for the one-line claim itself use positioning-statement; for the full message ladder use messaging-hierarchy.

Write short, personalized B2B cold emails and follow-up copy - under 90 words, one ask, personalization in the first line - with good/bad contrast pairs to calibrate. Use when someone asks "write a cold email", "why is nobody replying to my outreach", "draft a follow-up sequence", "make this email shorter", or is starting founder-led outbound. Do NOT use for sending infrastructure, domains, SPF/DKIM/DMARC, warmup, or spam placement - use cold-email-deliverability instead; for multi-channel cadence architecture use outreach-sequence-designer; for building and verifying the list use prospect-list-builder.