Competitive Intelligence

Demo

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---
name: Competitive Intelligence
description: Map competitors across product, pricing, and positioning and produce sales-ready battle cards.
---

# Competitive Intelligence

Build a clear, current picture of the competitive landscape and turn it into
something sales and product can use.

## Dimensions to map

For each competitor, capture:
- **Positioning**: who they say they're for, and the one promise they lead with.
- **Product**: core capabilities, notable gaps, recent shipped features.
- **Pricing**: model (seat, usage, tiered), entry price, what's gated.
- **Proof**: marquee customers, funding, momentum signals.
- **Weaknesses**: where they're vulnerable — verified, not assumed.

## Method

1. Work from primary sources first: their site, pricing page, docs, changelog,
   public reviews. Cite each claim's source.
2. Separate **fact** (stated on their site) from **inference** (your read).
   Label inferences clearly.… install to load the full skill