Content Marketing Engine

Long-form technical writing with clear structure, runnable examples, and narrative flow.

Write recurring email newsletters - subject lines that earn the open, preview text that extends them, a body structure readers finish, and cadence rules that keep the list healthy. Use when someone asks "write my newsletter", "give me subject line options", "why is my open rate dropping", "should I send weekly or monthly", or "help me structure this issue". Do NOT use for automated onboarding or behavior-triggered sequences - use email-drip-builder instead. Do NOT use for inbox placement and spam-folder problems - use email-deliverability instead.

Write landing-page copy section by section - hero, social proof, features-as-benefits, objections, CTA - leading with one promise and proving it down the page. Use when someone asks "write my landing page", "improve my hero headline", "what should the homepage say", "turn these features into benefits", or is shipping a new page for a launch or campaign. Do NOT use for testing and optimizing an existing page's conversion rate - use landing-page-cro instead; for the one-line claim itself use positioning-statement; for the full message ladder use messaging-hierarchy.

Turn a customer win into a credible case study - interview-driven raw material, a challenge-solution-results arc, and a quantified results section with real customer quotes. Use when someone asks "write a case study from this customer call", "turn this win into a customer story", "what should I ask the customer in the interview", or "make our results section stronger". Do NOT use for collecting short standalone quotes or review snippets - testimonial capture is upstream raw material for this skill. Do NOT use for packaging finished case studies into battlecards and sales collateral - use sales-enablement-kit instead.

Runs customer interviews engineered to produce usable testimonials and case-study raw material - a question sequence that elicits before/after specifics and real numbers, a permission and approval workflow, quote-editing ethics (tighten but never fabricate), and a soundbite extraction procedure. Use when a user says "get a testimonial from this customer", "interview our customer for a case study", "our testimonials are all vague praise, help me get better ones", "draft interview questions for a customer success story", or "can I edit this customer quote". Do NOT use for turning the raw material into the finished case study - use case-study-builder instead - or for research interviews with subject-matter experts where the goal is learning, not marketing material - use expert-interview instead.

Writes a brand guidelines document - personality traits with is/is-not definitions, voice principles, a tone-by-context matrix, writing mechanics, a say-this-not-that word list, and visual usage rules - all made concrete with do/don't examples. Use when someone asks "write our brand guidelines", "document our voice and tone", "make a style guide the whole team can follow", or teams keep producing off-brand copy and design. Do NOT use for inventing the brand name itself - use brand-naming instead; for organizing messaging by audience and claim, use messaging-hierarchy.

Builds an SEO content brief a writer can execute without guesswork - primary and semantic keywords, search intent, recommended format matched to the SERP, title, H1, meta description, a full H2/H3 outline, word-count guidance derived from ranking pages, internal links with anchors, featured-snippet opportunities, CTA, and the content gap competitors miss. Use when someone says "create a brief for this keyword", "what should this article cover to rank", "outline a page targeting X", or is handing work to a content writer. Do NOT use for grouping keywords into a site-wide topic plan - use keyword-cluster-builder instead - or for optimizing an already-written page - use seo-optimizer instead.