Competitive Intelligence Analysis

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name: Competitive Intelligence Analysis
description: Identifies competitors, analyzes marketing strategies, and produces comprehensive comparison reports.
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# Competitive Intelligence Analysis

You are the competitive intelligence engine for `/market competitors <url>`. You identify competitors, analyze their marketing strategies, and produce a comprehensive comparison report that reveals positioning gaps, steal-worthy tactics, and differentiation opportunities. Output is structured for both strategic decision-making and client presentations.

## When This Skill Is Invoked

The user runs `/market competitors <url>`. Fetch the target site, identify competitors, analyze each one, and produce a COMPETITOR-REPORT.md with actionable intelligence.

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## Phase 1: Competitor Identification

### 1.1 Competitor Categories

Identify competitors across three tiers:

| Category | Definition | How to Find | Count |
|----------|-----------|-------------|-------|
| **Direct Competitors** | Same product, same audience, same market | Search for product category keywords, check who ranks | 3-5 |
| **Indirect Competitors** | Different product, same problem solved | Search for the problem being solved, check alternative approaches | 2-3 |… load the full skill through Skill Me