social-content

---
name: social-content
description: When the user needs to build a LinkedIn authority system, create social content strategy, define content pillars, write posts, or establish thought leadership positioning. Activate on "LinkedIn strategy," "content pillars," "what should I post," or "build my personal brand."
related: [content-strategy, email-marketing, launch-strategy]
reads: [startup-context]
---

# Social Content

## When to Use
- Building a LinkedIn authority or thought leadership system from scratch.
- Defining content pillars and weekly posting rhythm.
- Writing individual posts with strong hooks.
- Creating a content calendar with real dates and ready-to-write hooks.
- Establishing positioning before content creation begins.
- Reviewing 30-day performance and adjusting content ratios.

## Context Required
From `startup-context` or the user:
- **Positioning statement** - Your one-liner: who you help, what you do, how you are different. If the user lacks this, help them clarify it before building a content system.
- **Target audience** - Specific titles, company stages, industries on LinkedIn
- **Historical performance** - Past posting data, what worked, what fell flat (if any)
- **Content goal** - Leads, job opportunities, speaking invitations, partnerships, or community
- **Time commitment** - Realistic weekly hours available for content creation and engagement
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