Qualify inbound leads, define ICP, build scoring models, and route prospects through pipeline stages systematically.
---
name: lead-scoring
description: When a founder needs to qualify inbound leads, define their ICP, build a lead scoring model, set MQL criteria, or route prospects through pipeline stages. Activate when the user mentions lead scoring, ICP, MQL, SQL, lead qualification, inbound leads, or pipeline design.
related: [cold-outreach, sales-script]
reads: [startup-context]
---
# Lead Scoring
## When to Use
Activate when a founder needs to evaluate inbound prospects against ICP criteria, build a systematic qualification workflow, score and route leads, establish MQL/SQL definitions, or design pipeline stages. Also use when the user says "which leads should I focus on," "how do I qualify inbound leads," "define my ICP," "set up lead scoring," or "how do I route leads to the right person."
## Context Required
From `startup-context` or the user:
- **ICP definition** - Who is the ideal customer (company size, industry, stage, geography, use case)
- **Lead sources** - Where inbound leads come from (website, events, content, referrals)
- **CRM and tooling** - Current stack for managing leads and deals
- **Current customers** - Who are the best existing customers and why
- **Pipeline data** - Existing deals, active customers, prior contacts
- **Sales capacity** - Who handles leads and what is their bandwidth
Work with whatever the user provides. If they have a clear problem area, start there. Do not block on missing inputs.
## Workflow
1. **Load ICP and configuration** - Read startup-context if available. Establish the qualification criteria across company attributes, person attributes, and use case fit.… load the full skill through Skill Me