launch-strategy

---
name: launch-strategy
description: When the user needs to plan or execute a product launch - including pre-launch content sequences, launch funnels, JV/affiliate launches, cart open/close strategy, or evergreen launch funnels.
related: [content-strategy, social-content, email-marketing, landing-page]
reads: [startup-context]
---

# Launch Strategy

## When to Use
- Planning a launch for a new product, course, program, or major feature.
- Designing a pre-launch content sequence to build anticipation and desire.
- Structuring a launch funnel with cart open/close mechanics.
- Preparing a JV/affiliate launch with partner recruitment.
- Building an evergreen launch funnel for ongoing automated sales.
- Deciding between seed launch, internal launch, JV launch, or evergreen launch.
- Applying the Product Launch Formula or similar sequenced launch methodology.

## Context Required
- **From startup-context:** product description, target audience, value proposition, existing audience size, email list size and engagement, brand voice.
- **From the user:** what is being launched and the core transformation it provides, launch type (seed, internal, JV, evergreen), launch timeline and cart open/close dates, pricing and offer stack (product + bonuses + guarantee), existing assets (testimonials, case studies, content), budget for ads or affiliate commissions, team capacity, and any previous launch experience.

## Workflow
1. **Define the offer** - Clarify exactly what is being sold, the transformation it provides, the price point, and the offer stack (main product + bonuses). Total perceived value should be 10x+ the price.
2. **Select the launch type** - Based on audience size, product maturity, and goals:… load the full skill through Skill Me