landing-page

---
name: landing-page
description: When the user needs to create, critique, or optimize a landing page for conversion -- including headline rewrites, CTA placement, layout restructuring, or full page copy drafts.
related: [content-strategy, seo-technical, cold-outreach]
reads: [startup-context]
---

# Landing Page

## When to Use
- Creating a new landing page from scratch (product launch, feature page, waitlist).
- Auditing an existing page for conversion rate optimization (CRO).
- Rewriting headlines, CTAs, or hero sections.
- Structuring page sections for a specific audience and traffic source.
- Generating A/B test variants for copy or layout changes.

## Context Required
- **From startup-context:** product description, ICP (ideal customer profile), value proposition, competitive positioning, stage, tone of voice.
- **From the user:** page URL or current copy (if auditing), page type (homepage, landing page, pricing, feature, blog), primary conversion goal (signup, demo, purchase, subscribe, download), traffic source (organic, paid, email, social), any existing conversion data or user research.

## Workflow
1. **Identify page type and conversion goal** -- Every page gets one primary conversion action. Determine whether this is a homepage, landing page, pricing page, feature page, or blog post -- each has a different CRO framework.
2. **Assess value proposition clarity** -- Can a visitor understand what this is and why they should care within 5 seconds? Check whether copy is benefit-focused (good) or feature-focused (common problem). Ensure it is written in the customer's language, not company jargon.
3. **Evaluate headline effectiveness** -- Does the headline communicate the core value proposition? Is it specific enough to be meaningful? Does it match the traffic source's messaging? Apply headline patterns:
   - **Outcome-focused:** "Get [desired outcome] without [pain point]"… load the full skill through Skill Me