email-marketing

---
name: email-marketing
description: When the user needs to design, write, or optimize email sequences -- including welcome series, nurture campaigns, re-engagement flows, onboarding emails, or newsletter strategy.
related: [cold-outreach, content-strategy, onboarding-flow]
reads: [startup-context]
---

# Email Marketing

## When to Use
- Building a welcome sequence for new signups or lead magnet downloads.
- Designing a lead nurture sequence to move prospects toward conversion.
- Creating a re-engagement campaign for inactive users or subscribers.
- Writing an onboarding email series that drives product activation.
- Planning a newsletter cadence and format.
- Optimizing existing sequences for open rate, click rate, or conversion.

## Context Required
- **From startup-context:** product description, ICP, value proposition, tone of voice, current user journey stages, key activation metrics.
- **From the user:** sequence type needed (welcome, nurture, re-engagement, onboarding, post-purchase, educational), audience context (who they are, what triggered entry, relationship stage), current email list size and segments, existing sequences (if optimizing), email platform in use, primary conversion action, any existing performance data.

## Workflow
1. **Define the sequence goal** -- Every sequence gets one job. Map it to a specific outcome:
   - Welcome: activate, build trust, convert
   - Nurture: educate, build desire, drive trial/demo/purchase… load the full skill through Skill Me