Help founders secure podcast appearances, press coverage, and journalist relationships for media exposure.
---
name: earned-media-outreach
description: When the user wants to get press coverage, appear on podcasts, or build relationships with journalists and content creators. Also use when the user mentions "podcast guesting", "press outreach", "PR", "media exposure", "get on podcasts", or "journalist outreach".
related: [founder-thought-leadership, cold-outreach, content-strategy, launch-strategy]
reads: [startup-context]
---
# Earned Media Outreach
## When to Use
- Founder wants to get featured on podcasts as a guest
- Founder wants press coverage from journalists and tech publications
- Founder wants to build relationships with media for ongoing exposure
- Founder wants to identify which podcasts and publications reach their target audience
- Founder wants to write pitch emails that actually get responses
## Context Required
- Founder's story and what makes it interesting (not just what the product does)
- Target audience - who are you trying to reach through media? (customers, investors, talent)
- Topics the founder can speak on with genuine authority
- Previous media experience (if any)
- Upcoming newsworthy events (launch, funding round, milestone, contrarian take)
## Workflow
… load the full skill through Skill Me