Labels a keyword's dominant search intent (informational, commercial, transactional, or navigational) from the live SERP and prescribes the page type that can rank for it. Use when someone asks "classify these keywords by search intent", "should this keyword get a blog post or a landing page", "what is the search intent of this keyword", or is screening a keyword list for intent before producing content. Do NOT use for grouping keywords into topical clusters and mapping them to a site architecture - use keyword-cluster-builder instead; for building the recommended page, use comparison-page-builder, landing-page-copy, or seo-optimizer.
Click to play with sound.
---
name: Search Intent Classifier
description: Labels a keyword's dominant search intent (informational, commercial, transactional, or navigational) from the live SERP and prescribes the page type that can rank for it. Use when someone asks "classify these keywords by search intent", "should this keyword get a blog post or a landing page", "what is the search intent of this keyword", or is screening a keyword list for intent before producing content. Do NOT use for grouping keywords into topical clusters and mapping them to a site architecture - use keyword-cluster-builder instead; for building the recommended page, use comparison-page-builder, landing-page-copy, or seo-optimizer.
---
# Search Intent Classifier
Read a query and its live SERP, label the dominant intent, and prescribe the page format that can win. The costly mistake this prevents is building the wrong page type - a beautifully written landing page targeting an informational query will never rank, and no amount of on-page optimization fixes a format mismatch. Classify and recommend; do not build the page.
## Operating procedure
Order matters: the SERP is pulled before any label is assigned, because the keyword string alone is a guess and the SERP is ground truth.
### Step 1: Gather inputs
Collect before classifying:
1. The exact target keyword(s). Default to classifying one at a time; batch lists get the same procedure per keyword with results in a table.
2. The live top 10 organic results for the exact query, plus visible SERP features (People Also Ask, shopping pack, map pack, video carousel).
3. For audits: the URL of the existing page that will not rank.
4. If no live SERP check is possible, say so explicitly and label every classification a guess based on query wording alone.
### Step 2: Label the dominant intent
Apply the four-way taxonomy using both wording signals and SERP evidence. When they conflict, the SERP wins.… load the full skill through Skill Me