Builds a systematic review generation and response engine for a local service business - the ask-at-peak-satisfaction timing rule, SMS ask scripts, a review-velocity target benchmarked to the top competitor, and word-for-word response procedures for 1-3 star reviews. Use when an owner asks "how do I get more Google reviews", "a customer left a bad review, what do I say", "should I text customers for reviews", or "why does my competitor have way more reviews". Do NOT use for the rest of the Google Business Profile setup - use google-business-profile-optimizer instead. Do NOT use for turning existing reviews into website FAQ content - use review-to-faq-builder instead.
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name: review-engine
description: Builds a systematic review generation and response engine for a local service business - the ask-at-peak-satisfaction timing rule, SMS ask scripts, a review-velocity target benchmarked to the top competitor, and word-for-word response procedures for 1-3 star reviews. Use when an owner asks "how do I get more Google reviews", "a customer left a bad review, what do I say", "should I text customers for reviews", or "why does my competitor have way more reviews". Do NOT use for the rest of the Google Business Profile setup - use google-business-profile-optimizer instead. Do NOT use for turning existing reviews into website FAQ content - use review-to-faq-builder instead.
---
# Review Engine
Reviews are the prominence engine of local ranking and the trust engine of
conversion: they feed the map pack (see local-seo-playbook) and they close the
customer who is comparing three plumbers at 9 pm. The costly mistake this
skill prevents is leaving reviews to chance - happy customers stay silent by
default, angry ones self-select, so an unmanaged profile drifts toward a
rating the business does not deserve. Run this after
google-business-profile-optimizer has the profile itself in order.
Worked business throughout: Summit Plumbing, 4 techs, $450 average ticket,
about 167 jobs a month at $75,000 monthly revenue.
## Operating procedure
### Step 1: Set the velocity target against the top competitor
Count the top map-pack competitor's total reviews and how many they gained in
the last 90 days (check their newest review dates). Target: match or exceed
their monthly velocity. Summit's top competitor adds about 10 reviews a… install to load the full skill