Build a gym's member-referral engine and local affiliate, employee, and agency lead-getter system, with ask scripts, partnership terms, a volume projection, and a monthly cadence. Use when the owner says "get more referrals", "set up a referral program", "bring a friend", wants affiliate or local-business partners, asks "who else can send me leads", or wants coaches and staff to drive referrals. Do NOT use when the owner wants to generate leads through their own warm outreach, content, cold outreach, or paid ads - use core-four-lead-engine instead.
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---
name: referral-and-affiliate-system
description: Build a gym's member-referral engine and local affiliate, employee, and agency lead-getter system, with ask scripts, partnership terms, a volume projection, and a monthly cadence. Use when the owner says "get more referrals", "set up a referral program", "bring a friend", wants affiliate or local-business partners, asks "who else can send me leads", or wants coaches and staff to drive referrals. Do NOT use when the owner wants to generate leads through their own warm outreach, content, cold outreach, or paid ads - use core-four-lead-engine instead.
---
# Referral and Affiliate System
Turn members into a referral engine and recruit affiliates, employees, and agencies as outside lead-getters, then put all of it on the gym's monthly schedule so it runs by system, not by luck.
## Workflow
### Step 1: Gate on delivery
Confirm the gym produces real member results before building any referral push. Nobody refers a gym that did not work for them. If results are weak, stop and fix delivery and retention first, then return here.
### Step 2: Build a referral mechanism members actually use
1. Ask right after a win. The moment a member hits a result (a body-composition scan improvement, a personal record, a stated goal reached) is when they are proudest. Train coaches to ask in person at that moment, not on a random day.
2. Reward both sides. The referring member gets something and the joining friend gets something. Dual-sided incentives convert far better than one-sided.
3. Make the buddy challenge the default: "Bring a friend to the next 6-week challenge and you both get [reward]." A partner lowers the friend's friction and raises the member's own attendance.
Use the `referral-mechanics` reference below for ask scripts, timing, and incentive sizing.
### Step 3: Build local affiliate partnerships
1. Pick targets: complementary local businesses that serve the same avatar without competing - physiotherapists, chiropractors, nutritionists and dietitians, corporate HR and wellness leads, running and sports clubs.
2. Set a clear value exchange: they refer clients to your challenge; you refer members to their service, run a joint event, or pay a referral fee per joined member.
3. Track it: a unique code or link per partner, or a "who referred you" field at signup, so you know which partners produce and can double down.