Social Media Audit

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name: social-media-audit
description: "Audit an existing social media presence across all active platforms. Use when asked to review social media performance, analyse a brand's social presence, benchmark against competitors, or identify what's working and what isn't. Produces a scored audit with platform-by-platform analysis, content performance review, competitive benchmarking, and a prioritised action plan."
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# Social Media Audit Skill

This skill produces a comprehensive social media audit covering profile completeness, content performance, audience engagement, posting consistency, competitive position, and a prioritised improvement plan. Output is ready for a social media manager, marketing lead, or agency to act on immediately.

## Required Inputs

Ask the user for these if not provided:
- **Brand / handle name** — which account(s) to audit
- **Active platforms** — which social channels to include (LinkedIn, Instagram, X/Twitter, TikTok, YouTube, Facebook, etc.)
- **Audit timeframe** — what period to review (e.g. last 90 days, last 6 months)
- **Business goal** — what social media should be achieving (brand awareness / lead gen / community / sales)
- **Competitor handles** — 2–3 competitors or benchmark accounts for comparison
- **Available metrics** — follower count, average engagement rate, post frequency, reach, impressions (if the user has them)

## Output Structure

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# Social Media Audit: [Brand Name]
… load the full skill through Skill Me