Develops a story-led journalist pitch with angle selection, relevance framing, evidence, and concise outreach copy.
---
name: media-pitch
description: "Write a media pitch or press outreach email for any story or announcement. Use when asked to write a media pitch, journalist outreach email, press pitch, or story angle for PR. Produces a concise pitch with a compelling news angle, journalist-specific hook, and clear call to action."
---
# Media Pitch Skill
Writes media pitches that journalists actually respond to — built around the story angle, not the company's desire for coverage. Most pitches fail because they are press releases in an email. Good pitches are a human proposing a story to another human.
## Required Inputs
Ask the user for these if not provided:
- **The story** (what is the actual news or interesting angle?)
- **Target publication or journalist** (who are you pitching to and what do they cover?)
- **Company or organisation** (who is behind this?)
- **Key proof point** (data, customer story, or exclusive that makes this credible)
- **Why now** (why is this timely?)
- **What you are offering** (interview / exclusive data / embargoed information / spokespeople)
## Output Structure
---
### Pitch: [Target journalist / outlet]
… load the full skill through Skill Me