Creates a complete go-to-market asset pack with positioning, messaging pillars, benefit mapping, and role-specific use cases.
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name: go-to-market
description: "Create go-to-market assets for any product or feature. Use when asked for a GTM plan, positioning statement, product launch plan, messaging pillars, use cases, or feature/benefit list. Generates a full GTM pack: positioning statement, messaging pillars, feature-to-benefit mapping, and role-specific use cases."
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# Go-To-Market Skill
This skill produces a complete go-to-market asset pack for a product, feature, or initiative. It follows Geoffrey Moore's positioning framework and structures all outputs for use in sales decks, landing pages, launch emails, and internal alignment docs.
## Working from a brief
You will often get a short brief without every detail. **Always deliver the full GTM pack anyway** — do not stop to ask questions and do not leave bracketed placeholders like `[ADD PROOF POINT]` or `[Technical capability]`. Where a detail is missing (differentiators, proof points, features), infer specific, realistic ones from the product description and the target customer, and mark anything inferred as *(assumed — confirm)*. A concrete, labelled assumption is always better than a blank.
## Inputs (infer any not provided — label assumptions)
- **Product/feature name**
- **One-line description** (what it does, technically)
- **Target customer** (role, company size, industry if relevant)
- **Primary problem it solves**
- **Key competitor or alternative** (what people do today without this)
- **Top 3 differentiators**
## Output Structure
Always produce all four sections below in order.… load the full skill through Skill Me