Builds a multi-channel content calendar with hooks, formats, cadence, and a repurposing plan.
---
name: content-calendar
description: "Generate a structured content calendar for any brand, product, or creator. Use when asked for a content plan, editorial calendar, social media schedule, or weekly/monthly content strategy. Produces a calendar with topics, formats, channels, and copy hooks."
---
# Content Calendar Skill
This skill generates a structured content calendar from brand inputs. It produces ready-to-use calendar entries with topics, formats, channels, and opening hooks — usable for social media, blogs, newsletters, or multi-channel campaigns.
## Required Inputs
Ask the user for these if not provided:
- **Brand or product name**
- **Target audience** (who are you trying to reach?)
- **Primary content goal** (awareness / lead gen / retention / thought leadership)
- **Channels** (e.g. LinkedIn, Instagram, newsletter, blog, X/Twitter)
- **Cadence** (daily / 3x per week / weekly / monthly)
- **Timeframe** (e.g. 4 weeks, Q2)
- **Brand pillars or themes** (optional — if not provided, derive 3 from the product description)
## Output Structure
### 1. Content Pillars (if not provided)
Derive 3–4 content pillars from the brand/product description. Each pillar = a recurring theme that anchors multiple posts. Label each one clearly (e.g. "Pillar 1: Industry Education", "Pillar 2: Product Stories").… load the full skill through Skill Me