Defines moderation, response patterns, escalation, direct-message templates, voice, and community health metrics.
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name: community-management-playbook
description: "Build a community management playbook for a brand's social media channels. Use when asked to create guidelines for managing comments, DMs, and community interactions, define a moderation policy, or build response frameworks for social media community managers. Produces a complete playbook with response templates, escalation paths, moderation rules, and tone guidelines."
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# Community Management Playbook Skill
This skill produces a complete community management playbook covering response frameworks, tone guidelines, comment moderation rules, DM handling, crisis and escalation paths, response templates, and community health metrics. Output gives a community manager or social media team everything they need to manage public interactions consistently, professionally, and at speed.
## Required Inputs
Ask the user for these if not provided:
- **Brand / product name**
- **Active platforms** — which channels need community management (Instagram, LinkedIn, X/Twitter, Facebook, TikTok, YouTube, Discord, Reddit, etc.)
- **Team structure** — who manages community? (solo, small team, agency, rotating)
- **Brand tone of voice** — how the brand sounds (e.g. warm and friendly / professional / witty / technical)
- **Primary community type** — customers, fans, professional network, creators, users of a product
- **Common comment types** — what kinds of interactions do you get? (support questions, complaints, praise, spam, trolls)
- **Response time SLA** — how fast must the team respond? (e.g. within 2 hours on weekdays)
## Output Structure
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# Community Management Playbook: [Brand Name]… load the full skill through Skill Me