Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
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name: ideal-customer-profile
description: "Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are."
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# Ideal Customer Profile
## Overview
Identify your Ideal Customer Profile (ICP) from research and survey data. This skill synthesizes customer research to define the customer most likely to find value, retain, and expand with your product.
## When to Use
- Defining ICP from product-market fit survey data
- Targeting high-value customer segments
- Analyzing customer success and expansion patterns
- Prioritizing sales and marketing efforts
- Evaluating new customer opportunities for fit
- Refining target market definition
## ICP Framework Components
### Demographics
Who are they from a firmographic and personal perspective?
- Company size (employees, revenue)
- Industry or vertical
- Geographic location
- Job title and department… load the full skill through Skill Me