Growth Loops

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name: growth-loops
description: "Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work."
---
# Growth Loops

## Overview
Identify and design growth loops (flywheels) that create sustainable traction. This skill evaluates five proven growth loop mechanisms to reduce reliance on paid acquisition and build product-led growth.

## When to Use
- Designing growth mechanisms for a product
- Building sustainable viral or referral traction
- Reducing reliance on paid acquisition
- Analyzing competitor growth strategies
- Optimizing product for product-led growth

## The 5 Growth Loop Types

### 1. Viral Loop
Product content created by users gets shared on external platforms, bringing new users back to the product.
- **Mechanism**: Users create content in-product → Share on social/external platforms → New users discover and signup
- **Example**: Figma designs shared as links, Loom videos shared in emails
- **Strength**: Exponential user acquisition if content is inherently shareable
- **Challenge**: Requires highly shareable output and strong incentive to share
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