Google Ads Landing

---
name: google-ads-landing
description: Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "LPX", "landing page experience", "ad to page match", or when `/google-ads-audit` surfaces a high-CTR / low-CVR ad group.
argument-hint: "<landing page URL or ad group name>"
---

## Setup

Read and follow `../shared/preamble.md` (MCP detection, account selection) and `../shared/analysis-principles.md` (evidence requirement, guardrails). Both apply throughout this skill — every dimension below is a measurement, not an opinion.

# Landing Page Scoring + Diagnostic

Google Ads campaigns fail on the landing page more often than in the auction. A great RSA that sends traffic to a slow, unfocused, or mismatched page burns budget twice — once on the click, once on the lost conversion. This skill scores landing pages on **5 weighted dimensions** and emits concrete fixes.

Only score pages that actually run ad traffic. Don't score random marketing pages. Run this on direct request, on auto-handoff from `/google-ads-audit` (high-CTR / low-CVR ad groups), when QS diagnosis flags "Landing Page Experience: Below Average", or as a preflight before `/google-ads-copy` writes new copy for a page nobody's validated.

When the question is about ad-to-page fit, high CTR / low CVR, LPX, or testing ads and landing pages together, read `references/message-chain-testing.md` before scoring. It keeps the diagnosis focused on the paid-search message chain instead of drifting into a generic web-design audit.

## Reference

- `references/scoring-rubric.md` — the 5-dimension weighted rubric, thresholds, and evidence fields. Read before scoring.
- `references/message-chain-testing.md` — query → ad → page message-chain diagnosis and ad+LP test design.
- `../manage/references/quality-score-framework.md` — only when the user's explicit goal is QS improvement.

## Phase 1: Resolve the target pages… load the full skill through Skill Me