Google Ads Copy

---
name: google-ads-copy
description: Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components. Trigger on "ad copy", "write ads", "headlines", "descriptions", "RSA", "responsive search ad", "ad text", "ad creative", "improve CTR", "ad A/B test", "ad variants", "write me an ad", "ad variation experiment", or when the user wants to improve click-through rate on existing ads.
argument-hint: "<ad group name, keyword theme, or 'write new ads'>"
---

# Ad Copy Generator + A/B Tester

Write Google Ads RSA copy and run structured tests to find winning messaging.

## Setup

Read and follow `../shared/preamble.md` (MCP detection, account selection) and `../shared/analysis-principles.md` (evidence requirement, guardrails). Both apply throughout.

## Reference

Read on demand:

- `references/rsa-best-practices.md` — character limits, headline formulas, pinning, A/B mechanics, common mistakes. The source of truth for what to write.
- `references/rsa-testing-lab.md` — how to choose RSA test metrics, diagnose ad-group intent bloat, decide pinning, and avoid chasing Ad Strength over business outcomes.
- `../manage/references/industry-benchmarks.md` — industry CTR/CVR benchmarks for sanity-checking targets.
- `../manage/references/quality-score-framework.md` — only when QS improvement is the explicit goal.

## Business context — non-negotiable input
… load the full skill through Skill Me