Build a gym's KPI scoreboard, separate leading from lagging indicators, and set the daily/weekly/monthly meeting cadence that turns numbers into decisions. Use when a gym owner asks what KPIs to track, wants a scoreboard or numbers huddle, asks for a weekly meeting agenda, or wants to find the weakest stage of their lead-to-member funnel. Do NOT use to compute CAC, LTV, or the cash-flow money model - use gym-money-model instead; do NOT use to fix churn or the sales/booking conversion the scoreboard flags - use retention-and-churn-killer, objection-handling-and-speed-to-lead, or closer-sales-script instead.
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name: kpi-scoreboard-and-cadence
description: Build a gym's KPI scoreboard, separate leading from lagging indicators, and set the daily/weekly/monthly meeting cadence that turns numbers into decisions. Use when a gym owner asks what KPIs to track, wants a scoreboard or numbers huddle, asks for a weekly meeting agenda, or wants to find the weakest stage of their lead-to-member funnel. Do NOT use to compute CAC, LTV, or the cash-flow money model - use gym-money-model instead; do NOT use to fix churn or the sales/booking conversion the scoreboard flags - use retention-and-churn-killer, objection-handling-and-speed-to-lead, or closer-sales-script instead.
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# KPI Scoreboard and Cadence
Pick the handful of numbers a gym runs on, organize them by funnel stage, and review them on a fixed rhythm where each meeting ends in a decision.
## Workflow
### Step 1: Track the KPIs by funnel stage
Organize metrics along the path from stranger to retained member, so a problem shows up at the stage it lives in. Definitions, formulas, sources, and healthy ranges are in the "KPI reference" section below.
- Leads: new prospects captured. Source: ad platform, forms, manual log.
- Booked: leads who scheduled a consult. Source: booking calendar.
- Shown: booked consults who attended. Source: consult log.
- Closed: shows who joined. Source: sales log.
- Active members: current paying members. Source: billing.
- Churn: members lost this month divided by members at the start. Source: billing.
- Revenue: recurring plus front-end. Source: billing.
- CAC and LTV:CAC: produced by gym-money-model; pull the latest figures in.
### Step 2: Separate leading from lagging indicators… load the full skill through Skill Me