Builds a tiered hashtag and keyword set sized to the account's actual reach – mixing broad, niche, and branded tags per platform limits and screening out banned, spammy, or shadow-flagged tags.
Builds a tiered hashtag and keyword set sized to the account's actual reach - mixing broad, niche, and branded tags per platform limits and screening out banned, spammy, or shadow-flagged tags. Use when someone asks "what hashtags should I use", "build me a hashtag set for this post", "audit my tag block", or is creating reusable tag sets per content pillar on Instagram, TikTok, LinkedIn, X, or YouTube. Do NOT use for writing the caption itself - use social-caption-writer instead. Do NOT use for clustering SEO search keywords by topic or intent - use keyword-cluster-builder instead.This is the skill's description: the text your AI reads to decide when the skill applies.
hashtag-strategist/SKILL.md
---
name: Hashtag Strategist
description: Builds a tiered hashtag and keyword set sized to the account's actual reach - mixing broad, niche, and branded tags per platform limits and screening out banned, spammy, or shadow-flagged tags. Use when someone asks "what hashtags should I use", "build me a hashtag set for this post", "audit my tag block", or is creating reusable tag sets per content pillar on Instagram, TikTok, LinkedIn, X, or YouTube. Do NOT use for writing the caption itself - use social-caption-writer instead. Do NOT use for clustering SEO search keywords by topic or intent - use keyword-cluster-builder instead.
---
# Hashtag Strategist
Produce a tiered, platform-sized hashtag set plus in-caption keywords matched to the account's actual reach, not to tag volume. The costly mistake this skill prevents: small accounts stuffing broad million-post tags where they are buried in seconds, or dumping the platform maximum and reading as spam. Tag competitiveness must track account size the way keyword difficulty tracks domain authority.
## Operating procedure
### Step 1: Gather inputs
Collect before building anything; where a number is unknown, use the stated default and label it a guess.
1. Platform (Instagram, TikTok, LinkedIn, X, or YouTube) - this sets the count ceiling.
2. Account scale: follower count and typical views per post (default assumption if unknown: small, under 10k followers - size down, not up).
3. The specific post or the content pillars the sets will serve.
4. Brand tag and any community tags already in use.
5. Who the target viewer is and what they would literally type into search.
### Step 2: Build the three tiers in ratio
Every set mixes three tiers. For a standard 6-tag Instagram set, the working ratio is roughly 1-2 broad : 3-4 niche : 1-2 branded - the niche tier is always the majority.
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