Write gym Meta (Facebook/Instagram) ad creative, structure the lead-to-consult funnel, set the budget, and read funnel costs against the challenge economics. Use when a gym owner asks to write Facebook/Instagram ads, says ads aren't converting or cost per lead is too high, asks what to spend on ads, or wants to build or scale a Meta ad funnel that fills a challenge or front-end offer. Do NOT use for general A/B creative-testing methodology - use ad-creative-testing instead; do NOT design the offer being sold or the consult close - use gym-transformation-challenge and closer-sales-script instead.
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name: gym-meta-ads-funnel
description: Write gym Meta (Facebook/Instagram) ad creative, structure the lead-to-consult funnel, set the budget, and read funnel costs against the challenge economics. Use when a gym owner asks to write Facebook/Instagram ads, says ads aren't converting or cost per lead is too high, asks what to spend on ads, or wants to build or scale a Meta ad funnel that fills a challenge or front-end offer. Do NOT use for general A/B creative-testing methodology - use ad-creative-testing instead; do NOT design the offer being sold or the consult close - use gym-transformation-challenge and closer-sales-script instead.
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# Gym Meta Ads Funnel
Sell the challenge or front-end offer in the ad, route strangers into a short funnel that books a consult, and price the spend against what the offer can afford. The ad sells the challenge, never the gym itself.
## Workflow
1. **Set the offer and price first.** Ads amplify a good offer and cannot rescue a weak one. If the challenge, price, and guarantee are not defined, stop and define them (see gym-transformation-challenge for the offer, gym-pricing-and-guarantees for price and guarantee). Do not write a single ad before this is fixed.
2. **Build the shortest funnel that converts.** Every extra step loses people.
- Ad: sells the challenge with a clear hook and offer.
- Lead capture: a native Meta lead form (fast, low CPL, lower intent) or a landing page (higher intent, needs copy). Define the conversion event as the lead submission.
- Automated booking: the instant a lead submits, fire a text plus a booking link for the intro consult.
- Consult: the low-pressure intro where the challenge or membership is sold.
- Track the full path - ad to lead to booked to shown to sold - not just to lead.
3. **Write the creative as hook + angle stack.** Every ad is hook, problem, mechanism, proof, offer, call to action.
- Hook: stop the scroll; call out the avatar and the pain ("Busy mom with no time to train?", "Down to your last 15 pounds and stuck?").
- Problem: name the pain in their words.
- Mechanism: why this challenge works (small group, done-for-you plan, coaching).
- Proof: a result, a number, a before-and-after.… load the full skill through Skill Me