Course Sales Page

---
name: course-sales-page
description: Writes the long-form sales page for a paid online course — above-the-fold promise, PAS-to-proof-to-program-to-price section order, value-stack price anchoring, an action-based guarantee, and an FAQ mapped to real objections. Use when a creator says "write my course sales page", "why isn't my course page converting", "how do I present the price", or "what goes in the FAQ". Do NOT use for a general product or SaaS landing page — use landing-page-copy instead — or for the emails that drive traffic to this page — use launch-email-sequence instead.
---

# Course Sales Page

A course sales page fails one way above all others: it sells the course instead of the transformation — modules, hours of video, and features, when the buyer only cares what their life looks like after. This skill produces the long-form page in the section order that converts cold-to-warm readers, anchors the price with a value stack, and answers objections before the buyer bounces to "maybe later" — which for course launches means never.

This skill runs after course-outline-architect, which supplies the transformation statement and the cut-list bonuses, and alongside launch-email-sequence, which drives the traffic and must quote this page's promise, stack, and guarantee word-for-word. Testimonials arrive over time from community-engagement-playbook; the page ships with what proof exists today and gets stronger every cohort.

Worked example throughout: Dana, a productivity consultant with an 8,000-subscriber list, selling "Notion OS for Consultants" at $297.

## Operating procedure

### Step 1: Collect the inputs

1. The transformation statement from course-outline-architect. If it does not exist, stop and build the outline first — a sales page for an undefined transformation is decoration.
2. The module list with milestone names, and the cut-list items destined for the bonus vault.
3. All available proof: student results, client results, the creator's own numbers, screenshots. Label anything unverified as unverified and do not use it.
4. Price, and any payment plan.
5. The top 5 to 7 objections. If unknown, mine replies from the pre-launch runway emails (launch-email-sequence collects these) or ask 5 audience members directly.

### Step 2: Write above the fold
… install to load the full skill