Influence Psychology

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name: Influence Psychology
description: Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics",…
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# Influence Psychology

Part of the **Product & Design Playbooks** pack by wondelai (`wondelai/skills`).

Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics",…

This catalog entry summarizes the skill for discovery. Get the full skill — including any bundled scripts and resources — from the source:

Full skill & source: https://github.com/wondelai/skills/tree/main/influence-psychology