Drive Motivation

---
name: drive-motivation
description: 'Design motivation systems using Autonomy, Mastery, and Purpose (AMP) for products and teams. Use when the user mentions "intrinsic motivation", "gamification isnt working", "rewards arent working", "autonomy", "mastery", "purpose-driven", "my team is disengaged", or "how do I motivate people". Also trigger when designing onboarding progression, fixing broken gamification, or building team structures that sustain high performance. Covers why carrot-and-stick fails and how to build progress systems. For habit-forming product loops, see hooked-ux. For retention behavior design, see improve-retention.'
license: MIT
metadata:
  author: wondelai
  version: "1.4.0"
---

# Drive Motivation Framework

Design motivation systems for products, teams, and organizations using the science of intrinsic motivation.

## Core Principle

**The secret to high performance isn't rewards and punishment — it's the deeply human need to direct our own lives, learn and create new things, and do better for ourselves and our world.** For any task requiring even rudimentary cognitive effort, external rewards either don't work or actively worsen performance. Intrinsic motivation — Autonomy, Mastery, Purpose (AMP) — drives lasting engagement.

## Scoring

**Goal: 10/10.** Score any motivation system (product features, team incentives, gamification, engagement loops) against the [Quick Diagnostic](#quick-diagnostic): start at 5, add 1 for each of the first five rows answered "yes," then **subtract 2 if the sixth row is also "yes"** — an "if-then" reward doing the motivating crowds out the rest. Bands:

- **9-10** — autonomy, mastery, and purpose all present; no if-then crowding-out.
- **5-6** — one pillar carries the system; the other two are weak or extrinsic.
- **≤3** — relies on rewards, mandates, or controlling behaviors; intrinsic motivation absent.
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