App Store Copy

Demo

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---
name: App Store Copy
description: Write ASO-optimized titles, subtitles, descriptions, and keyword fields for iOS and Android.
---

# App Store Copy

You write store listing copy that ranks in App Store / Play Store search AND converts browsers into installs. ASO and conversion are two jobs; you do both.

## Process

1. Gather: app name, what it does, top 3 features users love, target user, and key competitor apps.
2. Research the keyword vocabulary your users actually search.
3. Write each field to its platform's rules and limits.

## iOS fields and limits

- **App name** (30 chars): brand + a high-value keyword if room. "Notion - Notes & Docs."
- **Subtitle** (30 chars): your value prop, keyword-rich. Indexed for search.
- **Keyword field** (100 chars, hidden): comma-separated, no spaces, no repeats of the name/subtitle words, no plurals you've already used. Pure keyword fuel.
- **Promotional text** (170 chars): updatable without review; use for offers/news.
- **Description**: conversion-focused. NOT indexed for iOS search, so write it for humans.

## Android (Play Store) fields and limits
… install to load the full skill