Apollo.io Prospecting

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name: apollo-prospecting
description: Use when executing your B2B prospecting strategy inside Apollo.io specifically — turning an ICP into stacked Apollo search filters, building and tiering Apollo Lists, finding and verifying emails with credit discipline, tracking buying signals via Apollo filters and saved-search alerts, and running multi-step Apollo Sequences. Trigger on "Apollo", "Apollo.io", "set up Apollo filters", "Apollo saved search", "Apollo list", "Apollo sequence", "find emails in Apollo", "Apollo credits", "export from Apollo to my CRM", "Apollo Chrome extension", "Apollo intent data", "how do I prospect in Apollo". This skill assumes the strategy is already done in the methodology skills and shows how to operationalize it in Apollo. Do NOT use for designing the ICP itself — use [[icp-persona-builder]]. Do NOT use for writing the actual email copy — use [[cold-email-craft]]. Do NOT use for fixing domain authentication / SPF / DKIM / DMARC — use [[cold-email-deliverability]]. Do NOT use for reading funnel metrics conceptually — use [[prospecting-metrics]].
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# Prospect in Apollo.io

This is the tool-specific execution layer for the **B2B Prospecting Engine** pack. The methodology skills decide *what* to do; this skill shows you how to do it *in Apollo.io*. It assumes you have already built your ICP and personas in [[icp-persona-builder]], decided your list strategy in [[prospect-list-builder]], chosen your enrichment and verification rules in [[lead-enrichment]], picked the signals you care about in [[buying-signal-tracker]], structured your cadence in [[outreach-sequence-designer]], hardened your sending infrastructure in [[cold-email-deliverability]], and defined your funnel math in [[prospecting-metrics]].

If you have not done that work, stop and do it first. Apollo will happily let you blast a poorly-targeted list from your primary domain and torch both your deliverability and your data budget. The tool is a power amplifier, not a strategy.

Apollo changes its UI often, so this skill stays conceptual on *where* things live and concrete on *what to do and why*. When a specific menu or label is uncertain, confirm it in-product rather than trusting a click path from memory.

## When to use this skill

- You have an approved ICP and you need to translate it into Apollo People/Company Search filters.
- You are building or tiering lists in Apollo and need to suppress existing customers and open opportunities.
- You need to find and verify emails in Apollo without burning credits on garbage.
- You want Apollo to surface buying signals (job changes, hiring, funding, intent) and alert you.
- You are building an outbound cadence as an Apollo Sequence and wiring in LinkedIn/call task steps.

Do **not** use this skill to invent the strategy — that lives in the methodology siblings above.

## The workflow