Value Ladder Architect

---
name: value-ladder-architect
description: >
  Design the complete free-to-premium value ladder for affiliate promotions.
  Triggers on: "value ladder", "customer journey", "upsell path", "ascension model",
  "free to paid funnel", "tripwire offer", "upsell strategy", "downsell",
  "product ladder", "price ladder", "customer ascension", "funnel architecture",
  "map my funnel", "design my funnel stages", "monetization path".
license: MIT
version: "1.0.0"
tags: ["affiliate-marketing", "landing-pages", "conversion", "offers", "value-ladder", "pricing"]
compatibility: "Claude Code, ChatGPT, Gemini CLI, Cursor, Windsurf, OpenClaw, any AI agent"
metadata:
  author: affitor
  version: "1.0"
  stage: S4-Landing
---

# Value Ladder Architect

Design the complete free → tripwire → core → upsell path for affiliate promotions. Maps the entire customer ascension journey, where each step delivers standalone value while naturally leading to the next. The value ladder IS the page sequence: squeeze → bridge → sales → upsell.

## Stage

S4: Landing - The value ladder defines the sequence of pages and offers. Each rung is a landing page, email, or content piece that converts the visitor to the next level.… load the full skill through Skill Me