Local Service Business Engine

Optimizes a Google Business Profile as the storefront of a local service business - primary category selection, service-area setup, weekly photo cadence, Q&A seeding, posts, and NAP consistency - ordered by ranking impact. Use when an owner asks "why don't I show up on Google Maps", "how do I set up my Google Business Profile", "what category should my business be", or "how do I get more calls from Google". Do NOT use for broader local ranking strategy across the website and citations - use local-seo-playbook instead. Do NOT use for review generation and responses - use review-engine instead.

Builds a systematic review generation and response engine for a local service business - the ask-at-peak-satisfaction timing rule, SMS ask scripts, a review-velocity target benchmarked to the top competitor, and word-for-word response procedures for 1-3 star reviews. Use when an owner asks "how do I get more Google reviews", "a customer left a bad review, what do I say", "should I text customers for reviews", or "why does my competitor have way more reviews". Do NOT use for the rest of the Google Business Profile setup - use google-business-profile-optimizer instead. Do NOT use for turning existing reviews into website FAQ content - use review-to-faq-builder instead.

Ranks a local service business in the Google map pack and local organic results by working the three local ranking factors - relevance, distance, and prominence - through service-page structure, honest city pages, citation consistency, and review velocity. Use when an owner asks "how do I rank in the map pack", "why does my competitor outrank me locally", "do I need a page for every service", or "should I make pages for every city near me". Do NOT use for hands-on Google Business Profile settings - use google-business-profile-optimizer instead. Do NOT use for general non-local website SEO - use seo-optimizer instead.

Builds a follow-up system that chases every outstanding quote for a local service business - same-day speed-to-quote, a day 1/3/7/14 cadence mixing call, SMS, and email, the assumptive close, quote-expiry urgency, and win/loss logging, with copy-paste templates. Use when an owner says "customers ghost after I send the estimate", "how do I follow up on quotes without being annoying", "my close rate on written estimates is low", or "should quotes expire". Do NOT use for B2B sales-team follow-up cadences - use sales-followup-cadence instead. Do NOT use for reducing appointment no-shows before the visit happens - use no-show-reduction instead.

Cuts appointment no-shows for a local service business with a three-step reminder ladder (booking confirmation, day-before SMS, morning-of SMS with the tech's name and photo), confirmation-required policies, deposit rules for high-value appointments, and a reschedule-not-cancel script. Use when an owner says "customers keep not being home when the tech shows up", "how do I reduce no-shows", "should I take deposits for appointments", or "people cancel same-day and it kills my schedule". Do NOT use for chasing quotes after the visit happened - use quote-follow-up-sequences instead. Do NOT use for winning back lapsed customers - use win-back-campaign instead.

Builds referral flow and local partnerships for a local service business - the ask-after-five-star-moment rule, two-sided referral incentive design, complementary-trade partnerships, and neighborhood-domination tactics like job-site signage and just-worked-on-your-street cards. Use when an owner asks "how do I get more word-of-mouth", "should I pay customers for referrals", "how do I partner with other trades", or "how do I get more jobs in the same neighborhood". Do NOT use for gym referral and affiliate programs - use referral-and-affiliate-system instead. Do NOT use for formal B2B partnership deals - use partnership-strategy instead.