Writes a complete creative brief for a logo or identity project – business context, a three-adjective personality axis, deliverables and constraints, competitive territory, rounds and timeline, and concrete success criteria.
Writes a complete creative brief for a logo or identity project - business context, a three-adjective personality axis, deliverables and constraints, competitive territory, rounds and timeline, and concrete success criteria. Use when someone asks "write a logo brief", "brief a designer for our rebrand", "what do I send the identity studio", or is kicking off a brand identity engagement. Do NOT use for generating the brand name itself - use brand-naming instead; for documenting the finished identity system's usage rules, use brand-guidelines; for briefing broader creative direction, use moodboard-builder.This is the skill's description: the text your AI reads to decide when the skill applies.
logo-brief-writer/SKILL.md
---
name: Logo Brief Writer
description: Writes a complete creative brief for a logo or identity project - business context, a three-adjective personality axis, deliverables and constraints, competitive territory, rounds and timeline, and concrete success criteria. Use when someone asks "write a logo brief", "brief a designer for our rebrand", "what do I send the identity studio", or is kicking off a brand identity engagement. Do NOT use for generating the brand name itself - use brand-naming instead; for documenting the finished identity system's usage rules, use brand-guidelines; for briefing broader creative direction, use moodboard-builder.
---
# Logo Brief Writer
A strong creative brief is the contract between strategy and design: it gives the designer everything they need and nothing they don't. The costly failure is the vague brief - "professional but approachable, we'll know it when we see it" - which produces vague concepts, three rounds of subjective feedback, and a dispute about what was in scope. This procedure forces the decisions that vagueness defers.
## Operating procedure
### Step 1: Gather inputs
Extract these before writing a word. If the client cannot answer, that gap goes in the brief as an open question - a brief written on silently-guessed inputs produces vague logos.
- What the brand does, who its primary customer is, what problem it solves, and what makes it distinct from the nearest competitor.
- Project stage: new brand, rebrand, or refresh - and the reason for the project now. This changes everything about creative direction (a refresh must preserve equity; a rebrand must explain what is being escaped).
- Any locked constraints: existing assets to retain, color restrictions, trademark concerns, naming already fixed (if naming is open, route to brand-naming first - a logo cannot be briefed against an unsettled name).
- Budget band and hard deadline, if known. Default: unknown, flagged as open.
### Step 2: Define the personality in threes
Choose exactly three adjectives for how the brand should feel, and exactly three it must never feel. This is/isn't axis is the single most useful constraint a logo designer gets. Reject generic words - "professional", "innovative", "modern" describe nothing. Push to specific, evocative language: "irreverent but precise", "warm and structural", "technical without coldness". If a proposed adjective would also describe every competitor, it fails.
### Step 3: Specify deliverables and constraintsClick to play with sound.