Growth Model

Demo

Click to play with sound.

---
name: Growth Model
description: Build a driver-based growth model with loops, not a hockey-stick guess.
---

# Growth Model

A growth model is not a revenue forecast with a hopeful curve. It is a
driver-based system that shows how inputs (traffic, conversion, retention)
compound into output (users, revenue) — and where the leverage is. This skill
builds one you can actually steer with.

## Loops, Not Funnels

Funnels are linear and leak. Loops compound — the output of one cycle feeds the
input of the next. The most defensible growth comes from loops:

- **Viral loop**: users invite users (each new user brings k more).
- **Content loop**: usage creates content that attracts new users (SEO,
  user-generated pages).
- **Paid loop**: revenue funds acquisition that funds more revenue (works only
  if payback < cycle time).
- **Sales loop**: customers refer or expand, funding more sales capacity.

Identify which loop is your primary engine. A business with no loop rents all… install to load the full skill