Discovery Interview Prep

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name: Discovery Interview Prep
description: Plan customer discovery interviews by aligning research goals, customer segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas — to produce a tailored interview plan rather than just a script.
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Guide a PM through preparing discovery interviews so they yield actionable insight, not confirmation bias or surface feedback. The output is a strategic interview plan, not a script.

## Workflow

1. Gather product/problem context — marketing materials, current assumptions.
2. Define the research goal: what you're actually trying to learn.
3. Identify the target segment and access constraints (e.g. enterprise churned accounts, cold outreach, 2-week deadline).
4. Recommend a methodology matched to stage and goal — Jobs-to-be-Done, problem validation, switch interviews, retention/churn interviews.
5. Produce the interview framework: questions, biases to avoid (leading questions, confirmation bias, solution-first thinking), and success metrics.

Discovery is for learning problems (5–10 deep qualitative interviews) — not prototype usability testing, large-scale surveys, or sales demos.

Full skill & source: https://github.com/deanpeters/Product-Manager-Skills/tree/main/skills/discovery-interview-prep