Content Repurposing

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---
name: Content Repurposing
description: Transforms one long-form content asset into platform-native pieces across channels. Use to maximize distribution from a single video, podcast episode, or article.
---

# Content Repurposing

Repurposing is not copying and pasting. It is extracting the strongest signal from a long-form asset and recasting it in the native language of each platform. This skill produces a full repurposing map from a single source piece.

## Start With the Source Audit

Before generating derivatives, identify the three strongest moments in the source material: the sharpest insight, the most relatable story beat, and the most actionable tip. These three moments become the nucleus of every derivative. If a moment would not work as a standalone asset, it is not strong enough to repurpose.

## The Repurposing Stack

From one long-form piece, a standard stack produces: one short-form video clip (60-90 seconds, the sharpest insight), one quote card or carousel pulling two to three lines verbatim, one tweet or X post leading with the contrarian or surprising claim, one LinkedIn post framing the insight as a professional lesson, one email newsletter paragraph adding one layer of context not in the original, and one SEO-focused blog paragraph if the source was audio or video. Each output is native, not resized.

## Platform-Native Rewriting

Each platform has a default register. Twitter/X rewards brevity and edge. LinkedIn rewards vulnerability and structured lessons. Instagram rewards visual metaphor and personal story. TikTok rewards immediacy and voice. Rewrite each derivative to fit the register, not just the format. A direct transcript clip posted on LinkedIn will underperform a properly framed lesson pulled from the same clip.

## Timing and Sequencing

Publish the original first, then stagger derivatives over five to seven days. Short-form video clips perform best in the first 48 hours post-original. Quote cards and carousels work on day three or four as reinforcement. The newsletter and blog paragraph can live longer as evergreen traffic drivers.
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