Build a competitor-relative coverage map — missing topics, keyword gaps, and format gaps — bucketed into Quick Wins, Strategic Builds, and Long-term, with a dated content-calendar entry per quick win.
---
name: content-gap-analysis
description: Use when the user asks to find content gaps or plan topics — builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery (use keyword-research).
---
Find the topics competitors cover that you don't, then rank the gaps worth closing first.
## Workflow
1. Gap analysis is competitor-relative — if no competitors are given or inferable, ask the user to name 1-3 (or switch to keyword-research for demand-side discovery).
2. Define scope: your site, competitors, topic focus, content types, audience, and business goals.
3. Audit your existing content — indexed pages, content types, topic clusters, winners, and weaknesses.
4. Analyze competitor content — volume, traffic, type mix, topic coverage, and unique assets.
5. Identify keyword and topic gaps, bucketing into Quick Wins / Strategic Builds / Long-term by volume, difficulty, and relevance.
6. Compare format gaps (guides, comparisons, tools, video) and emit a dated calendar entry per Quick Win plus a handoff summary for `memory/research/`.
Full skill & source: https://github.com/aaron-he-zhu/seo-geo-claude-skills/tree/dea9f4d6efaa886ddc5dcef5b597dd2b8650ff18/research/content-gap-analysisSign in to rate and review this skill.
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