CLOSER Sales Script

Demo

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---
name: closer-sales-script
description: Produce and run a word-for-word gym intro-consult script using the CLOSER sequence (Clarify, Label, Overview, Sell, Explain, Reinforce) to take a booked lead to a paid membership. Use when a gym owner or coach asks for a sales script, says "how do I close the consult", "intro consult", "no-sweat consult", "CLOSER framework", "present the price", "I'm bad at selling memberships", or wants to prep for or review an intro consult. Do NOT use when the request is dissolving a specific objection, speeding up lead response, or building a follow-up cadence — use objection-handling-and-speed-to-lead instead; do NOT use to set the price or guarantee — use gym-pricing-and-guarantees instead.
---

# CLOSER Sales Script

Run the booked intro consult as a structured conversation that ends in a paid membership: understand the prospect, show them the outcome, present price once desire exists, then lock the next step.

## Workflow

Run the six stages strictly in order. Do not present price until Clarify, Label, Overview, and Sell are done — price before desire kills the sale.

1. **Clarify why they came.** Open warm, then get the goal and the why behind it. Ask: "What made you book today?", "What do you want to change in the next few months?", "Why now — what's different about this moment?" Write down their exact words; you reuse them in every later stage.

2. **Label the problem in their words.** Reflect it back until they confirm it: "So the real issue is [their words], is that right?" Get an explicit yes. Reflect their words; do not tell them what their problem is.

3. **Overview past attempts and their cost.** Surface why the old way failed and what staying the same costs: "What have you tried? How did it go? What has that cost you — not just money, but how you feel?" This builds urgency; never use it to shame.

4. **Sell the vacation, not the plane flight.** Sell the outcome and new life first, then attach the program to it: "Picture six weeks from now: [their dream outcome in their words]. Here's how we get you there — a coach who programs for you, a done-for-you plan, a small group that keeps you showing up, check-ins to catch problems early." Describe the destination, then the vehicle; keep features brief and tied to the outcome.

5. **Explain — present price, then go silent.** Anchor the stacked value, then state the price plainly and with confidence, then stop. "The 6-week challenge is [price] and includes [stack]. If you do the work and don't get [result], we keep coaching you free." Then say nothing — the next person to speak loses ground. When an objection comes (money, time, spouse, "let me think about it"), hand off to objection-handling-and-speed-to-lead. Offer a payment plan before a discount: split the price, never cut it.

6. **Reinforce the moment they say yes.** Confirm the decision and kill buyer's remorse: "You made the right call — people who start with a coach get there far faster." Lock the next step on the spot: collect payment, book session one, send the plan, grant group access. Momentum prevents cancellations.