Category Page Copywriter

Demo

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---
name: Category Page Copywriter
description: Write the intro and lower-page copy for an ecommerce collection or category page so it ranks for a commercial query while pushing shoppers toward a product fast. Use when you have a collection/category page (e.g. "women's merino base layers", "standing desks") and need the above-grid intro blurb, the H1, and the supporting SEO content below the product grid. Do NOT use for standalone marketing or campaign landing pages — use landing-page-copy instead; do NOT use for a single product's description — use product-description-writer instead.
---

# Category Page Copywriter

A category page has a harder job than a product page: it must rank for a broad commercial query while helping a shopper narrow toward a product fast. It cannot push products below the fold or read like keyword salad.

## Workflow

1. **Gather inputs.** Get the category name, the primary keyword and 1-3 secondary keywords, the products it contains (count and the axes they vary on), the buyer's main decision criteria, and the brand voice. If any are missing, ask before writing.
2. **Write a tight above-grid intro.** 2-3 sentences, ~40-60 words, placed above the product grid. State what the collection is and who it's for, and use the head keyword once, naturally. Never wall the products off behind a long essay.
3. **Set the H1.** One clear H1 containing the head keyword, phrased for a shopper, not stuffed.
4. **Write a "How to choose" block.** 3-4 decision criteria that route the shopper to the right subset ("Pick the 150 weight for high-output activity, the 250 for cold-weather layering"). Bold each criterion. This is the highest-value part of the page.
5. **Write the lower-page SEO content.** Below the grid, in short paragraphs under subheads, answer buying questions: how to choose, what differs between options, what fits which use case. This captures "best", "vs", and "for [use case]" long-tail intent through semantic coverage, not keyword repetition.
6. **Add internal links and FAQ copy.** In the lower content, link to relevant sibling categories and key products using descriptive anchor text. Draft 3-5 FAQ questions with concise answers (real shopper questions) for the page owner to publish.
7. **Stress-test the category.** If the category is thin or overlaps another, flag it before delivering copy (see Do NOT).

## Quality bar

- Products are visible above the fold; the long-form copy lives below the grid.
- Head keyword appears once in the intro and once in the H1, never mechanically repeated; secondary keywords are covered semantically.
- The "How to choose" block alone could route a shopper to the right product.
- Every claim is true to the actual catalog; copy matches brand voice exactly.