Buyer Nurture Sequence

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name: buyer-nurture-sequence
description: Keeps not-yet-ready homebuyers warm for months with timeline-based segmentation, listing alerts with a why-this-one note, a monthly market-update touch, the pre-approval nudge, and re-engagement triggers. Use when an agent says "keep my buyer leads warm", "these buyers aren't ready yet", "build my buyer drip", or "leads keep going cold and buying with someone else". Do NOT use for generic marketing email drips — use email-drip-builder instead — or for post-open-house first contact, which is open-house-follow-up.
---

# Buyer Nurture Sequence

Most buyer leads are not ready today — they are ready in four to ten months, and they hire whichever agent is still usefully present when readiness arrives. The costly mistake this skill prevents is the binary treatment of leads: work the hot ones, forget the rest. The forgotten ones buy anyway, with someone else, and the agent re-pays acquisition cost for a lead they already owned.

Worked example throughout: Priya, a residential agent in a suburban market, 14 transactions last year at a $485,000 average sale price, building toward 24. Her open houses (see open-house-follow-up, the upstream skill that feeds this one) produce 3-5 nurture entries each; over a year that is a pool of roughly 60-80 not-yet-ready buyers. Converting even 8-10 of them is most of the gap between 14 and 24 transactions — at her $485k average price, each converted nurture lead is a five-figure commission event that cost nothing new to acquire.

## Operating procedure

1. **Segment every incoming lead by stated timeline** before anything else — cadence, content, and the call schedule all depend on it, so an unsegmented lead cannot be nurtured, only spammed. Intake carries the handoff notes from open-house-follow-up (or wherever the lead originated): timeline, financing status, criteria, and anything they said.
2. **Set up the listing-alert-plus-context play** for every segment. This is the core mechanic.
3. **Schedule the monthly market-update touch** for the whole pool.
4. **Place the pre-approval nudge** at the segment-appropriate moment.
5. **Wire the re-engagement triggers** so behavior, not the calendar, promotes leads between segments.
6. **Review the pool monthly:** re-segment anyone whose behavior or replies changed, and prune only hard opt-outs — never prune for silence.

## Inputs to collect

- Lead source and handoff notes (from open-house-follow-up: lane, timeline, financing, criteria; label anything inferred rather than stated as a guess).
- Search criteria: price band, beds/baths minimums, locations by commute or district boundary, must-haves. Confirm criteria with the lead in the first nurture touch — handoff notes drift.
- Financing status: pre-approved / in progress / not started.