Creative Director Suite

Resolves contradictions between design rules with thirteen if/then arbitration decisions - pure black vs near-black, pill vs rectangle CTAs, duration ceilings, entrance-ease bans vs camera eases, scroll pinning vs scroll-jacking, dark vs light default, translate distance caps, bounce, centered composition, typeface sourcing, gradients, signature WebGL vs performance budgets, and mandated imperfection vs utilitarian surfaces. Use when someone asks "can we ever use pure black", "one rule says pills, one says rectangles - which wins", "one rule says 500ms max and our trailer runs 900ms - which wins", "are gradients banned or is one allowed", or whenever two skills, teams, or references cite conflicting design rules. Do NOT use to build a motion or color system - use animation-system or color-palette-builder instead; for the fork decisions themselves, use premium-design-foundations; for a quality verdict on finished work, use creative-quality-ladder.

Writes the art direction brief every production job starts from - a fixed core of 3-5 frozen constants, 3-5 designed flex variables, camera-level operational constraints instead of adjectives, reference anchors instead of re-described prose, at least 3 do/don't pairs, and a banned-moves list - so ten makers or models converge on one world. Use when someone asks "write an art direction brief for this campaign", "define what never changes across our launch assets", "turn this moodboard into rules a photographer or image model can follow", "we need a brief before we start generating campaign imagery", or before any multi-asset creative production begins. Do NOT use to create the brand identity system itself - use brand-guidelines instead; for a logo design brief, use logo-brief-writer; for checking finished assets against a brief, use campaign-coherence-review.

Reviews finished creative work - landing pages, campaign assets, trailers, decks, generated imagery - the way a creative director does: runs the swap, squint, mono, 16px, and strategy-word test battery with a required evidence artifact per test, states why the work does or does not clear its target quality bar, and delivers severity-ranked verdicts with each fix routed to its owning skill. Use when someone asks "give this landing page a creative director review", "does this work feel premium or just competent", "tear apart our launch assets before we ship them", "this feels expensive on one page and cheap on the next - tell me why", or when finished creative work needs a final judgment before shipping. Do NOT use for single-screen UX critique of a pre-build mockup - use design-critique; for scoring alone, use creative-quality-ladder; for brand-rule compliance, use brand-application-review; for campaign-wide drift, use campaign-coherence-review; for the final pre-ship checklist, use pre-ship-creative-gate.

Audits a multi-asset campaign for drift against its frozen anchors - accent hex, canvas values, CTA radius, type weight set, motion damping-ratio floor, duration bands, shot grammar - and returns a per-asset drift table naming the exact anchor each asset violates and the fix owner. Use when someone asks "do these launch assets read as one campaign side by side", "our launch assets feel inconsistent side by side", "check this campaign for drift before it goes out", "the hero, the gallery, and the social images do not match - what changed", or when a campaign reaches three or more assets or a second maker. Do NOT use to judge the quality of one asset - use creative-direction-review instead; for auditing an entire brand across every surface, use brand-consistency-audit; for writing the anchors themselves, use art-direction-brief-writer; for checking one artifact against the brand charter, use brand-application-review; for the final pre-ship production checklist, use pre-ship-creative-gate.

Runs the final ship-or-hold gate on any creative artifact - performance budgets, accessibility floors, smallest-surface passes, the honesty contract on screenshots and claims, and a sweep of the named anti-pattern tells - and returns a ship or hold verdict with every blocking item listed and routed. Use when someone asks "is this creative work ready to ship", "run the final checks on our launch page", "what do we verify before the campaign goes live", "gate these assets before we publish", or in the last review pass before any launch or publish moment. Do NOT use for launch-day operations, timing, and rollbacks - use launch-day-runbook instead; for verifying a build against its design spec, use design-qa-checklist; for the quality judgment itself, use creative-direction-review; for brand-rule compliance on one artifact, use brand-application-review; for drift across a multi-asset campaign, use campaign-coherence-review.